MAP Policy

A2Z EV publishes this policy unilaterally. Resellers are not asked to agree to it. Version 1.0 | Entreprise A2Z Canada Inc. (A2Z EV) | Laval, Quebec, Canada.

The full text of this policy is below. You may also download a PDF.

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Language	Document
English	A2Z EV Minimum Advertised Price Policy, v1.0 (PDF)
Français	A2Z EV Politique de prix minimum annoncé, v1.0 (PDF)

1. Purpose and nature of this Policy

This Minimum Advertised Price Policy (the "MAP Policy") is a unilateral policy of Entreprise A2Z Canada Inc., a corporation incorporated under the laws of Quebec, doing business as A2Z EV, with its principal place of business at 1690 Place de Lierre, Laval, Quebec H7G 4X7, Canada ("A2Z EV").

A2Z EV publishes this MAP Policy to protect the A2Z EV brand, and the investment that A2Z EV and its resellers make in demonstrating, supporting and selling A2Z EV products, and to encourage advertising that presents those products consistently and professionally.

This is the MAP Policy referred to in section 1.6 of the A2Z EV Authorized Reseller Agreement (the "Agreement"), and described in sections 4.1 and 4.11 of that Agreement. As section 4.1 of the Agreement states: A2Z EV publishes its MAP Policy unilaterally and separately from the Agreement. The MAP Policy is not part of the Agreement. Reseller is not asked to agree to it, and A2Z EV may change or withdraw it at any time.

A reseller remains free to set its own resale prices — that is, the prices at which it actually sells. This MAP Policy concerns advertised prices only. A2Z EV does not seek, and will not accept, any agreement, assurance or commitment from a reseller about advertised prices, resale prices, or this MAP Policy. A2Z EV will not negotiate this MAP Policy or a reseller's advertised prices. Decisions under this MAP Policy are made independently by A2Z EV, in its sole discretion.

2. Scope and how MAP is set

This MAP Policy applies to any advertisement of a Covered Product directed at customers in the United States, Canada or any other country, including advertisements by Authorized Resellers and by others who advertise A2Z EV products.

"Covered Products" are A2Z EV-branded products that A2Z EV sells on a2zev.com, and A2Z EV-branded products that appear on a MAP Price List A2Z EV provides upon request. A product is a Covered Product while it is sold on a2zev.com or appears on that list. A2Z EV may add or remove products, or change a MAP, at any time by changing the regular advertised retail price on a2zev.com or by updating the list it provides upon request. This MAP Policy does not itself list any prices.

The MAP for each Covered Product is the regular advertised retail price shown on a2zev.com:

• in U.S. dollars (USD) for advertisements directed at the United States and at countries outside Canada; and
• in Canadian dollars (CAD) for advertisements directed at Canada, using the site's Canadian pricing.

If a Covered Product is not sold on a2zev.com at the time of the advertisement, the MAP is the price stated for that product on the MAP Price List A2Z EV provides upon request. A MAP Price List is available to resellers upon request at info@a2zev.com.

The "regular advertised retail price" is the regular (non-promotional) price A2Z EV displays to the public on a2zev.com for that Covered Product in the relevant currency. A temporary sale price on a2zev.com is not the MAP; advertising at A2Z EV's own promotional price or offer is addressed in section 5.

Taxes, recycling fees and government-imposed charges are not part of the MAP. An advertised price is below MAP if the price of the Covered Product itself, excluding those items, is advertised below the MAP for the market to which the advertisement is directed.

3. What counts as advertising

For this MAP Policy, an "advertisement" is any communication of a price, discount or equivalent offer for a Covered Product that is directed to more than one customer or to the public. That includes, without limitation:

• websites, landing pages, blogs and online stores;
• marketplaces, including Amazon, eBay, Walmart and similar marketplaces, whether or not A2Z EV has authorized the listing;
• social media, including posts, ads, stories and shops;
• email blasts, newsletters and text or messaging-app broadcasts;
• print, radio, television, outdoor and trade-show signage;
• price-comparison sites, shopping feeds, Google Shopping and similar listings;
• "add to cart to see price," "see price in cart," or similar devices, if a below-MAP price is then displayed to any visitor who takes that step on a public website or marketplace;
• coupon codes, promo codes, auto-applied discounts, sitewide sales, or strikethrough or "was–now" pricing, that cause a below-MAP price to be displayed in advertising; and
• bundles, kits, "free" items, gift-with-purchase or similar offers that advertise the Covered Product at an effective price below MAP, subject to section 5.

When A2Z EV itself is not running a matching promotion under section 5, A2Z EV will determine, in its sole discretion, whether a bundle, free-item-with-purchase or similar offer advertises a Covered Product at an effective price below MAP.

4. What this Policy does not cover

This MAP Policy does not apply to, and does not limit:

• the actual price at which a reseller sells a Covered Product, including an in-store or in-person sale price that is not advertised to the public;
• a price quoted privately to a single customer, including by phone, by a one-to-one email or message, or in a cart or checkout after that customer has taken an affirmative step to purchase, provided the below-MAP price is not displayed as a general advertised price and is not used as a public "see price in cart" or "add to cart to see price" teaser; or
• a bona fide business-to-business or installation quote issued to a single business customer for that customer's own use or a specific job, and not published as a general offer.

5. Statements and practices A2Z EV permits

The following do not, by themselves, cause an advertisement to be below MAP.

"Call for price." A2Z EV permits statements such as "call for price," "contact us for pricing," or "request a quote," if no below-MAP price is displayed, linked or revealed in the advertisement.

"See price in cart" is not a workaround. A2Z EV will treat "see price in cart," "add to cart to see price," and similar devices as advertising if they reveal a below-MAP price to any visitor on a public website or marketplace. They are not a way around this MAP Policy. A price that appears only after a specific customer has taken an affirmative step to complete a purchase, and that is not used as a public teaser, is an actual sale price under section 4, not an advertisement.

Free shipping. A2Z EV permits advertising free or reduced shipping, and standard tax-inclusive wording, if the advertised price of the Covered Product itself is not below MAP.

Matching A2Z EV's own promotions. When A2Z EV itself runs a promotion on a2zev.com — including a sale price, a bundle, a free item or a similar offer — a reseller may advertise the same promotional price or offer, for the same Covered Products, during the same period and in the markets where A2Z EV is running that promotion on a2zev.com, without advertising below MAP. When the promotion on a2zev.com ends, the regular MAP (the regular advertised retail price then shown on a2zev.com) applies again. A2Z EV does not have to announce a promotion other than by offering it on a2zev.com.

Discontinued, refurbished and open-box items. This MAP Policy does not apply to advertising of items that are clearly and accurately described as discontinued, refurbished, open-box, damaged or used.

6. Marketplaces, third-party sellers and unauthorized sellers

This MAP Policy applies to advertisements of Covered Products on any website or marketplace, including Amazon, eBay, Walmart and others, whether the seller is an Authorized Reseller or not.

Whether a reseller may list on a particular marketplace is a matter for the Agreement, not this MAP Policy. This MAP Policy addresses advertised prices only.

A2Z EV may apply this MAP Policy to advertising by unauthorized sellers and may, in its sole discretion, refuse to sell to them, stop selling to them, or take any other step it decides to take, including steps under the Agreement or the law. Nothing in this MAP Policy authorizes any person to advertise or sell A2Z EV products.

7. How A2Z EV monitors

A2Z EV may monitor advertising by any lawful means it chooses, including reviewing websites, marketplaces, social media and shopping feeds, receiving customer or reseller reports, and making test purchases. A2Z EV has no obligation to monitor any advertisement or to act in every case. A2Z EV's decision to act, or not to act, in one case does not limit what A2Z EV may do in another.

8. What A2Z EV may do

If A2Z EV determines, in its sole discretion, that a Covered Product has been advertised below MAP, A2Z EV may take any one or more of the following steps, in any order, or take none of them. As section 4.1 of the Agreement states, A2Z EV may decide, in its sole discretion, to stop selling to any reseller that advertises below MAP, or to reduce discounts, credit terms or program benefits. As section 4.11 of the Agreement states, "Program Benefits" (wholesale discounts off MSRP, co-op advertising allowances, promotional funds, rebates, credit terms, marketing materials and access to new Products) are extended at A2Z EV's discretion, and A2Z EV may reduce, suspend or withdraw any Program Benefit, on written notice, for any reseller that does not follow the Policies, including the MAP Policy.

Without limiting that discretion, A2Z EV may, for example:

1. give written notice describing the advertisement A2Z EV has observed, and allow 3 business days for the advertisement to be corrected or removed;
2. reduce, suspend or withdraw some or all Program Benefits, including discounts and credit terms; and/or
3. stop selling to that reseller, including refusing, cancelling or not accepting further orders.

A2Z EV is not required to give notice, to allow a correction period, or to follow the order above. A2Z EV will not discuss or negotiate a decision made under this MAP Policy, including any request for an exception, a lesser step, or an explanation beyond what A2Z EV chooses to give.

A2Z EV may later decide, in its sole discretion, to resume sales, restore Program Benefits, or both, on any conditions A2Z EV then decides to apply, or to do neither.

9. No agency; who may change this Policy

This MAP Policy does not create any agency, partnership, joint venture or employment relationship, and it does not appoint any reseller as A2Z EV's agent.

No employee, representative or agent of A2Z EV — other than its President and Chief Executive Officer — may vary this MAP Policy, grant an exception, or make a commitment that A2Z EV will not apply it. Any such statement is of no effect.

10. Changes, effective date and contact

A2Z EV may change or withdraw this MAP Policy at any time. The current version is the version A2Z EV publishes on a2zev.com, and is also available upon request at info@a2zev.com. A change takes effect immediately upon publication on a2zev.com, or on a later date if one is stated in the updated MAP Policy. That is consistent with section 4.1 of the Agreement, which states that A2Z EV may change or withdraw the MAP Policy at any time. The 30-day notice period in section 9.9 of the Agreement applies to updates to other Policies, not to this MAP Policy.

This MAP Policy, version 1.0, is effective November 12, 2026, once A2Z EV publishes it. Until A2Z EV publishes it, it has no effect.

Questions about this MAP Policy may be sent to info@a2zev.com. Sending a question is not an invitation to negotiate this MAP Policy, and A2Z EV may choose not to respond.

Entreprise A2Z Canada Inc. (A2Z EV)
1690 Place de Lierre, Laval, Quebec H7G 4X7, Canada
info@a2zev.com | a2zev.com

Questions? A2Z EV B2B: 1-877-229-3838 | info@a2zev.com